Paint a picture of the future they desire – paint a picture with your palate of language that would make Picasso proud. If you want others to quickly and easily understand your Network Marketing message – and I would imagine you do – consider using word pictures to make your point. Why? Because the old saying is still true, “A picture is worth a thousand words.” So how would you use word pictures to get your point across? Well, there are four main parts to your business. Let’s try explaining each part with a statement, and with a word picture. 1) Getting Started In your opinion, which seems more effective; the statement or the word picture… Statement: If you want to build your Network Marketing business once, and get paid on it forever, the single most important step you will ever take is simply getting started. NULL
Word Picture: Building a business that will continue to pay you, and then your children, and then your grandchildren, is a lot like building a home that will also stand the test of time – they both need a solid foundation. And just as the rock-solid foundation of a home is created out of concrete and steel, the firm foundation for your new business is fashioned by the MLM system. 2) MLM Prospecting In your opinion, which seems more effective; the statement or the word picture… Statement: Make a list of at least 100 people. Word Picture: If you were to get married (or get married again) who would you invite? Let’s start with that list… Because if those family members, friends, and co-workers would be willing to shop for a card and a gift, dress up in uncomfortable clothes, and then give up a Saturday just to attend your wedding, they might also be willing to see if this business idea is right for them. 3) MLM Presentation In your opinion, which seems more effective; the statement or the word picture… Statement: We’re the best MLM company; we have the best product; we have the best pay-plan. Word picture: If your ultimate goal is to get your prospect to agree your German Chocolate cake is the best; should your message be, “We only use farm-fresh eggs, pure cane sugar, the finest flour, tahitian vanilla, bla, bla, bla…” or should your message simply be, “Taste this…” 4) MLM Duplication In your opinion, which seems more effective; the statement or the word picture… Statement: What I’m about to do with you, you must be able to immediately do with the next person you meet – with or without my help – whether that person lives across the street, across the town, or across the country. Word picture: Imagine you’re staying at the Ritz-Carlton hotel, in the heart of downtown San Francisco… It’s springtime and the air is filled with the sweet aroma of freshly cut flowers. You’re “dressed to the nines” because this is your night! Ten thousand people have all gathered to see you – to hear what you have to say… And yet, as you make your way from your penthouse suite, down the private elevator and into the ballroom, passing hundreds of happy, cheering, and elegantly dressed people, you remind yourself that everyone in this magnificent place is in your downline; and because of your decision to get involved just a few short years ago, you have everything in life you’ve ever wanted. Now that’s what a duplicatable MLM system can do for you!
Indeed, word pictures allow us to communicate with people in the same way they communicate with themselves. Therefore, because people think in pictures, share your ideas, thoughts, and business opportunity the same way.
In other words, see what your MLM business will do for your prospects, and then tell your prospects what you see! Paint a picture of the future they desire – paint a picture with your palate of language that would make Picasso proud. All the best, MSC