What Broadway and Gardening Can Teach You About Your Business by John Hackett

Are You Bouncing Back or Plunging Forward? How You Can Use the A.B.C.’s to Guide Your Choice.

Spring is a time of optimism and change, looking forward to brighter times. The days are longer, warmer and around us, we see that Spring has Sprung” things are growing.

In your network marketing/direct sales business you are entering a new sales quarter you can see better possibilities moving forward. This has been a “different “year for all businesses, especially a face-to-face business like network marketing/direct sales and service industries.

Things are looking up as we move forward from the dramatic effects of Covid 19 shutdowns, political and social upheaval. We are feeling more confident and looking forward to a new day and new opportunities. In his December 2020 book Let Us Dream The Path to a Better Future, Pope Francis writes that this period had been a time of reckoning and change with one certainty; nothing will be the same as they were in the first week in March 2020.

You may be looking for ways to expand your business.

You may even be considering reinventing yourself and entering a different network marketing/direct sales business. These are heady choices for anyone wanting to expand or start a network marketing/direct sales business. This choice requires recognizing that the “Good Old Days” are not coming back and a need to look for models to guide choices.

There are two seemingly disparate models of change to study to guide your choices. They are your garden and Broadway.

Your garden, especially in the Midwest, has just survived a harsh winter. The garden may look pretty bad right now, and it can’t be allowed to stay that way. You have two choices: spruce it up and maybe add a few perennials or bushes. As we are doing at my house this week, the second choice is having the garden cleared out except for a few bushes and completely redesigned to a more relaxed and open look.

 New York City’s primary industry, Broadway, is at a similar point of choice. A recent  60 Minutes report by Jon Wertheim chronicles the dramatic effect of the March 12, 2020 shutdowns on Broadway in New York.

Broadway is a multi-billion dollar business for New York, selling more tickets than all New York Sports teams combined.  Broadway theaters create almost 100,000 estimated jobs from Broadway productions to ticket sales, stage and costume crews, and almost 7,000 musicians and performers to hotels, bars, and restaurant staff.

The shutdown stopped all these activities. Jon Wertheim of 60 minutes interviewed  Adam Krauthamer of the Musicians Union, Comedian Nathan Lane, and two renowned performers, Anthony Roth Costanzo, a lead singer, and tap dancer Ayodele Casel. They all noted their shock and worry that Broadway would never come back. They all noted that the city had been helpful, but they had all pivoted to perform outside of the big stage online, even teaching online classes.

Casel reported on a  creative plan for the creative class NY PopsUp, pictured below. It is a state program backed by $6 million, a sort of cultural band-aid, to remind the public about the importance and joy of live arts.

Like a pop-up store, the arts version is temporary, mobile, and socially distanced, with an eclectic mix of performers emerging in unlikely places.

In February, the sanitized setting for Opening Day was  Manhattan’s big convention center with socially distanced audiences and focused on honoring first responders. Jon Wertheim asked both Casel and Roth Costanzo what their thoughts were about coming back. He asked would they Bounce Back or Lunge Forward? They both saw this time of no-shows as a time to seek new opportunities.  Ayodele Casel, pictured below,  said, ” I would like to see what gets presented from here on in to reflect what artists look like out in the world.”

Anthony Roth Costanzo, pictured below, used this quiet period to make an album, said this time got him thinking he may not want to go back to the way things were saying, “We’ve decimated the arts. And we have an opportunity to rebuild them. Let’s reinvent the concert-going ritual. Let’s put it on a pickup truck and take it places, go out of the concert hall, out of the opera house, and create new experiences.”

Your garden and Broadway demonstrate that on a small scale at home, your garden or a huge scale, Broadway, we are in a unique time to choose to  Bounce Back or even Lunge Forward.

These are two models available to those who want to succeed in network marketing/direct sales moving forward. The big question is, how do you proceed to discern the best choice? Consider the A.B.C.’s

A . Analyze where you are now and your attitude to either” Bounce Back “or “Lunge Forward.”

Analyze your current situation, how you have adapted, what you have learned and done in the past year, and ask yourself if you want to continue to Bounce Back.  Analyze your attitude and passion about your current work ask yourself; Is it meeting your needs financially, family, and possibly spiritually? Is it still fun?

Analyze other opportunities if you choose to Lunge Forward and consider how those opportunities could meet your needs and if they are a  passion for you.

Analyze all the costs and benefits of a change to you and those around you.

A strong suggestion would be to write them down and share them with a close, honest friend who cares about the best for you.

B.Behaviors required to Bounce Back or Lunge Forward

What behaviors must you reinforce, refine or change to Bounce Back?

Are you willing to take the time to weed, plant, and water throughout the season or explore online music lessons in addition to performances?

If you plan to Lunge Forward, are you willing to put in the additional start-up work to clear out the garden and replant or take the concert on the road?

A strong suggestion would be to write them down and share them with a close, honest friend who cares about the best for you.

C. Commitment and Connection to Bounce Back or Lunge Forward.

Either bouncing back or lunging Forward will require dedicated commitment aligned to your analysis, attitude, behaviors and supported by your connections.

If you choose to Bounce Back, it will require your total commitment to the process. Your success will depend mainly on your intentional connections in your business and your customer base, as well as your supporters in the communities you serve.

If you chose to recreate yourself in a new endeavor and Lunge Forward, your commitment to tolerate the uncomfortable parts of change is vital. Even more crucial to your success is the intentional growth of connections for support and encouragement, guidance, and a customer base.

A strong suggestion would be to write them down and share them with a close, honest friend who cares about the best for you.

In closing, the models of your garden or Broadway and the A.B.C.’S can help you decide in this time of opportunity to Bounce Back or Lunge Forward. Follow the A.B.C.’s, write down your reflections, learnings, and thoughts. Share your thinking with trusted friends and coaches who will be honest with you. Take some time but don’t dote, give yourself a deadline to decide. There is no standing pat and waiting for the good old days to return. They are gone; it is time to Bounce Back or Lunge Forward.

Commit and connect 110% percent to be the best at Bouncing Back or Lunging Forward. Choose wisely and act.

Resources

Pope Francis. Let Us Dream The Path to a Better Future, New York, NY Simon, and Schuster

Wertheim, J. 60 Minutes April 26 report on Broadway after the PandemicJon  https://www.cbsnews.com/news/60-minutes-broadway-covid-pandemic-2021-04-25/Forseeable future develop well rounded people

John Hackett
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