Virtually every business has some appeal to the general population. What is it that your business has as far as an appeal to the general population? Presenting your business opportunity and showing the plan. What is the most effective way of doing just that? There are many old school ways of showing the plan for your business. Let’s explore some of the new school ways of showing the plan. Virtually every business has some appeal to the general population. What is it that your business has as far as an appeal to the general population? Rather than what’s in it for me turn that around and find out what’s in it for them. Keep it simple don’t go into unnecessary details on technicalities go straight for the benefits.
People want to know what’s in it for me. How am I going to benefit from buying your product or service. Make it exciting, make it that the benefits are so unbelievable that they absolutely want to hear more and get what you have.
NULL What doesn’t work? Techno babble, confusing words, acronyms and phrases only your company and your team knows.
Confusion will destroy any presentation.
People are not hooked on a chemistry or a biology lesson and they can’t see themselves duplicating technical presentations. The fastest way to get a prospect to shut down and have their eyes glaze over is to talk in initials that no one understands. Avoid all of these at all cost. What works? Talk in plain English (or your native language.) If you want to communicate the great virtues of your product and service do it in a way a 4th grader would understand. Communicate the benefits, the “What will excite me about this?” What are others, excited about and what are they saying?
Eliminate all the things that don’t work and just speak plainly and enthusiastically about what’s in it for your audience.
Write it out and practice your understandable and excited explanation until you can do it in your sleep! Aim High! George Madiou Publisher and Co-founder www.TheNetworkMarketingMagazine.com