Which to choose: “Customers” or “Builders?” Can’t I have BOTH? by Russ DeVan

Russ DeVan

Yes, and if you’re smart, you’ll realize that you need both…and sometimes some will BE both.

Yes, and if you’re smart, you’ll realize that you need both…and sometimes some will BE both. I learned many years ago that NO one is more convincing in promoting a product OR a business opportunity than a satisfied…wait, that’s not strong enough….”BLOWN – AWAY –  BY – THE – RESULTS” CUSTOMER!

If they remain a customer only, which is FINE, they are likely to become a resource for excellent referrals. If they choose to “build” an organization they will be operating from something no data, research, or exaggerated third-party claims can touch; the power of persuasion and the courage of conviction that can only come from a personal experience. It is irrefutable.

Often, over the years, I have seen a distributor’s face, and spirits, visibly fall when someone says: “Ok, I’ll buy the products but I’m not interested in “the business.”

Here’s a new paradigm: THIS may be wonderful news! Why would you want to sponsor someone who insists they can’t sell; that they know no one, and that they hate talking to people?  

What if you actively sought two “just customers” on a $100 ‘preferred’ customer program, and got them, each month? What if you taught your team to do the same thing…and they DID? In one year, you ALONE would have contributed $2400 a MONTH to your PERSONAL volume! 

Now, how about this:


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Russ DeVan
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