A sampling of ways to leverage word-of-mouth. By giving some thought to how your message can easily be shared you can have women talking in no time. I don’t know that we think of it as persuasion, but I do know that sharing something interesting or potentially valuable with other people is something most of us women are almost compelled to do! Perhaps it has something to do with the way we work… our need to talk things through seems to be a very different approach than men have. When a woman asks her girlfriend, “What’s new”, she fully expects to hear details about something new in her friends life. Often accompanied by a request for more information or an offer of more information. Not so for men. In my observation, more often than not when a man asks a buddy the same question, “What’s new?” – the response is “Not much. Same old thing”. When I’ve quizzed a male friends of mine about this I’m usually given a bewildered stare that lets me know he probably wouldn’t know what to do or say if his buddy actually shared any news. NULL
But this difference is one of the big reasons I see network marketing… which is basically word-of-mouth marketing, to be a perfect fit for women.
Combine a woman’s desire to share about a ‘good thing’ with the fact that nothing is more believable to an individual than a personal recommendation from someone she knows, and you have a very persuasive mix that can lead to a very successful business.
So whether you’re marketing to women, or training women to market to others, keep in mind the power of word-of-mouth. When marketing your service or product you want the word passed… preferably by many mouths. To make that happen it’s important that your message is easily transmittable. This includes not only making your message memorable but also “tellable”. Consider the following three methods to get word-of-mouth working in your favor: soundbites, stories, and strong visuals. Soundbites – these are those short but memorable phrases that we’ve identified with a brand or product. For those of us older networkers, if I say “Plop, plop, fizz, fizz, oh what a relief it is” you probably immediately picture two Alka Seltzer tablets dissolving in water. A more recent example would be… “It’s not delivery, it’s DiGiorno!” These “memes” get transmitted from one individual to another while staying remarkably intact. So come up with a simple soundbite that gets attention for you or your product and you’re actually helping others spread the word. Stories – A simple 30 second story line that women can relate to will be told over and over again. I don’t know about you, but when I consider television commercials today, I’m often left wondering what product is being advertised, not to mention being able to verbalize any particular message. But give me one of those touching Hallmark commercial’s and I’ll eagerly share the poignant story with my girlfriends. Or think of the current Dove commercials… great little vignettes delivering the message that ALL girls and women are valuable and beautiful. And consider how many of us, at least in The States, are regaled with stories about the Super Bowl commercials for weeks after the game each year. The best ones are the ones that can actually be ‘retold’. And that’s a clue…
Take those wonderful product testimonials and turn them into ‘tellable’ 30 second stories and let it go viral. Share the remarkable and people will remark!
Strong Visuals – this is similar to the soundbite… you want to have a “tellable hook”. A single powerful image. Think, the Gateway cowhide, the Taco Bell chihuahua and the Lubriderm giant alligator. In other words, a logo that can be described. I have a friend who has opened a nursery school… she’s using a brilliant logo of a group of fish that are kind of scattered but working toward schooling… and yet each fish is a different color. Great way for her to send the message that we’re each different yet by learning to come together we can accomplish something bigger. This is just a sampling of ways to leverage word-of-mouth. By giving some thought to how your message can easily be shared you can have women talking in no time. And THAT is just good business! Mary K ¸..· ´¨¨)) -:¦:- ¸.·´ .·´¨¨)) ((¸¸.·´ ..·´ -:¦:- -:¦:- ((¸¸.·´* Light EXPECT MIRACLES!